When starting a new business, it can be easy to get caught up in the day to day minutiae.
It seems like there is an endless list of tasks to complete and never enough time to get everything done.
Unfortunately, this often leads to making poor decisions when it comes to setting priorities.
As crazy as it seems, this can lead to overlooking what should always be a company’s greatest priority: their customers.
The world’s richest man Jeff Bezos understands the importance of this implicitly.
This is why at Amazon, he asks for an empty chair in all meetings.
This chair is to represent the customer.
It’s both brilliantly simple and effective.
It’s a constant reminder that everything a business does, it must be done to enhance their customers’ lives in some way.
Without happy customers a business will not survive long term.